Browsing by Author Huertas García, Rubén

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Showing results 1 to 12 of 12
Issue DateTitleAuthor(s)
2021A Comparative analysis on the Impact of Celebrity Endorsement on consumer purchase intentions of Fashion brands in India and SpainPatel, Karan
1-Jan-2009A framework for designing new products and servicesHuertas García, Rubén; Consolación Segura, Carolina
15-Nov-2019How does the store flyer design and content features influence consumer behavior?Prediger, Maciel
1-Mar-2019How Store Flyers Design Affect Perceived Variety of Retailers' AssortmentPrediger, Maciel; Huertas García, Rubén; Gázquez-Abad, Juan Carlos
1-Jun-2021Muslim Tourists' Purchase intention of Halal food in SpainPradana, Mahir; Huertas García, Rubén; Marimón Viadiu, Frederic
13-Mar-2024Psychological and Personal Antecedents of Purchasing Counterfeit Products (Moderating role of the cognitive system)Pahlevan, Sara
1-Mar-2023Social robot-delivered customer-facing services: an assessment of the experienceForgas Coll, Santiago; Huertas García, Rubén; Andriella, Antonio; Alenyà, Guillem
1-Jun-2022The effects of gender and personality of robot assistants on customers' acceptance of their serviceForgas Coll, Santiago; Huertas García, Rubén; Andriella, Antonio; Alenyà, Guillem
21-Sep-2023The emerging landscape of Social Media Data Collection: anticipating trends and addressing future challengesSáez Ortuño, Laura
Jan-2020The Role of Sustainability in Brand Equity Value in the Financial SectorAjour El Zein, Samer; Consolación Segura, Carolina; Huertas García, Rubén
1-Mar-2023What's on the horizon? A bibliometric analysis of personal data collection methods on social networksSáez-Ortuño, Laura; Forgas Coll, Santiago; Huertas García, Rubén; Sánchez García, Javier
22-Oct-2021When leaders prioritize their profit against the organizational goalKangarlou, Behnoush